It’s far easier to kill a video production than see it through to the end. So it pays to pay attention to gathering support from the very beginning. Here are nine ways t
o get everyone on board. Particularly if you work in a place like this. (Video)
More than a few times, I've worked on videos that were almost totally completed, with thousands of dollars invested in making everything just right -- only to have them killed before they saw the light of day. Getting buy-in from everyone who can slow it down or stop it may be the most important way you can protect your video investment from the very beginning.
17. Get buy-in at the highest levels.
Remember that the goal isn’t to create a cool video. It’s simply a great vehicle to promote the company’s brand, increase sales, recruit more of the best and brightest, train associates more effectively and efficiently, or quantifiably improve the organization’s position.
Getting to yes. (Video)
18. Emphasize ROI and marketing potential.
Advertisers’ huge investment in TV commercials is bottom line evidence that video’s approach works. Its inherent potential for drama and audience engagement, reasonable cost and easier-than-ever distribution means that kind of power is available to departments within organizations as well.
But only promise what you can deliver. (Video)
19. Everyone else zigging? Zag!
Times are rough everywhere now. But unless you’re planning to be out of business, keep in mind that studies consistently show that organizations that continue to market through downturns end up with increased share when times improve.
20. Budget smart.
It’s amazing how production companies can meet your needs when you’re clear upfront about budget limitations. Ask them to show you how they can meet your needs with clever scripting and “workarounds.”
Give the accountants their due. (Video)
21. Leverage your investment.
Consider adding shots or even another day of taping to meet down-the-road needs. Even though you may have thought of your initial video as “decoration” for your tradeshow booth, consider giving it online legs too, or as an adjunct to other divisions’ video efforts.
22. Plan – to accomplish more and spend less.
The key to efficient video production is in the planning. Discuss your expectations with your video producer, and make sure everyone involved is prepared on the day of the shoot. Once the crew has arrived at your site, enabling them to move efficiently from shot to shot can eliminate heartburn later.
23. Stay loose.
Successful corporate videos depend on tight planning. Brilliant videos result from a combination of planning and a touch of genius, which rarely arrives at a convenient time. When possible, leave room for last minute inspirations, whether in your budget or deadline.
24. Choose your video production partner wisely.
Your checklist of questions should include the following: Are they just shooters or scriptwriters too? Do they know your market? Will they help you meet your sales or communications goals? Do you like their work? Do they present themselves well? Can they help you sell the video up the chain of command? Do you like and trust them?
Because who wants the worst video ever? (Video)
25. Relax.
You’d be amazed at how many ways there are to address budget and production issues in the hands of experienced videographers. With your clear vision of what you want to accomplish, you’ll be better able to fully utilize the expertise of the partners you choose to produce your video.
Gerry Hanlon is a Producer and President of CustomCorporateVideos.com, a video production company specializing in maximizing video quality and ROI on budgets that make sense for times like these.
No comments:
Post a Comment